MOSTER REDBROWN HAIRBAND
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Collection: BA A MONSTER.
Inspired by juvenile psychological issues and child bully, Cheng Cheng SS 2021 named this collection as BE A MONSTER. She redefines the "monster" in this collection. The irreversible impacts may happen for the school bully-victims, some children suffer from the bullying or discrimination simply because they react differently or are introverted. They are normal and healthy, they are not “monsters”. On the contrary, Designer Cheng Cheng believes that these “monster” characteristics are gifts. Cheng Cheng encourages young people to show their difference, and protect themselves with their “monsters” weapon. It's truly who they are. Inspired from the traditional tribal ceremonial masks and headgear, Cheng Cheng heavily uses the high definition color as the main palette and the traditional techniques like embroidery on cotton silk and woven surface, to show her deep admiration for the tradition. The materials are skillfully combined; embroidery and beading are all handmade by Designer Cheng Cheng, and the brand advocates sustainable fashion with low-carbon and environmentally friendly products.
- 100% Polyester
- Dimension: Length 15cm* Width 14cm*Height 3cm
- Color: Red/Brown
ABOUT THE BRAND
The founder and designer Cheng Cheng is skilled in colliding rich colors with textures as well as building up layers by infusing handmade beading, embroidery, and her recreation of various materials.
The silhouettes of her design take inspiration from Chinese aesthetics together with Western three-dimensional structure. It represents a form of "beauty" of Romanticism in the Chinese contemporary era which is abundant in colors.
Cheng Cheng puts forward the concept of endowing clothes with sound, hence inventing "hearing fabric" for integrating auditory perception into clothing. Rather than devoting to constantly exploring Chinese native culture, Cheng Cheng is dedicated to presenting fashion that is full of Chinese cultural heritage and unique spiritual value to the world.
Established in 2020, Fashion Brand CHENG CHENG has been pressed on Vogue, Harper’s Bazaar, Marie Claire, Fashion L’Officiel, etc.; CHENG CHENG has cooperated with famous celebrities in China Jane Zhang, Bichen Zhang, Amir, etc. In the same year, CHENG CHENG was selected as the 10+3 project of China International Fashion Week.
Launched 2 seasons fashion show on Shanghai Fashion Week and was collected on the official list.
Reward as Emerging Fashion Designer of the Year 2021.
Nominated as 2021 Annual Fashion Designer Name on " China Fashion Festival" in Shanghai Fashion Week.
- Avoid collision with other metal accessories
- Better buffed with a soft cotton cloth
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